Projects 🔍

Welcome to my portfolio. Here you can find some examples of my work. I'm a creative and passionate professional, and I put my heart and soul into every project I work on. Feel free to browse through my projects and learn more about my skills and expertise.

Onboarding optimisation

Matomo Analytics

With Google Analytics being sunset and GA4 released with GDPR limitations, at Matomo — a web analytics company that prioritises user privacy and data ownership — we seized the opportunity to make transitioning from Google to our platform as easy and smooth as possible.

Finance calculator

Ford Motor Company

Before launching the new electric Mustang Mach-E, Ford needed to determine how and where to introduce a key tool that allowed users to calculate their monthly installments based on their deposit for the vehicle they were interested in buying.

Plugins: 1-click trial

Matomo Analytics

Matomo's self-hosting service offers default features, with additional plugins available at a cost. We identified a business opportunity to unlock potential in our self-hosting users and expand our premium plugin customer base by effectively communicating and swiftly delivering value.

IA: Parent dashboard

Atom Learning

Atom Learning rapidly transformed from a small start-up to a major player in the UK's eLearning industry. This quick growth led to skipping the proper UCD process, resulting in untested additions and lack of user feedback, which significantly impacted findability.

Managing an order

Ford Motor Company

The client wanted to inform users about their order status and vehicle journey after making a pre-order, while also requiring them to complete specific tasks at designated times to finalize their purchase.

Travel tracking system

Norwegian Airlines

Airlines generally have a poor reputation regarding pet travel, causing users to worry about their pets' safety and location before and during flights. To improve this experience and enhance its image, I developed a concept project for Norwegian Airlines that allows users to track their pets during the flight.