Curious designer,AI whisperer,collector of great UX.
Selected work · Full set
The Collection
Bag End Dashboard
Redesigning the home management experience for the modern hobbit — cosy, functional, and delightfully intuitive.
The Long Road
A journey through user research across twelve countries to understand how travellers make decisions under uncertainty.
Leaf & Lore
Building a brand identity system for an artisan tea company rooted in folklore and hand-drawn illustration.
Shire Components
A complete design system of 80+ components built for a fast-growing fintech, with dark mode and accessibility baked in.
Dashboard architecture
Optimised navigation, organised content more effectively, and improved labelling for a more intuitive experience.
There & Back
End-to-end redesign of a travel booking app, cutting the path to purchase from 12 steps to 4.
About me · Card breakdown
The designer
behind the work.
A senior product designer with a visual design background.
Javi
Originally from Uruguay, I spent a decade immersing myself in the rich design culture of London before following my heart to the breathtaking landscapes of New Zealand.